Browsing School of Business by Issue Date

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Culture and tourism: Role Of Culture and Ethnicity on leisure and travel participation

Mbuthia, Susan (LAP LAMBERT Academic Publishing, 2011-06-29)

As Tourism is seen as the World's largest industry, it is without doubt that it is practiced everywhere and by almost everyone despite of their ethnicity, culture, values or traditions. The book brings to light a decisive ...
Customer Relationship Management - Contemporary Concepts and Strategies

Wanjau, Kenneth; ORCID https://orcid.org/0000-0002-3146-5324 (2024-10-30)

This chapter explores the role of emotional intelligence (EI) in fostering customer loyalty. The chapter begins by introducing the concept of emotional intelligence (EI) and some models of EI and its relevance in ...